While European authorities offer a trade truce to Trump, its agricultural export sector begins to look with affection.

The European Union is negotiating zero-for-zero tariffs on industrial goods with the US, in response to the trade war that has led to increased tariffs and potential harm to Europe's agro-export business. The United States is the second largest destination for EU agri-food exports, with Spain specifically exporting €3.6 billion in agri-food and fishery products in 2024. The sector is looking for new commercial alliances and diversifying options, including opportunities arising from trade tensions between the US and other countries like China and South America. The Spanish fruit and vegetable sector is exploring opportunities in Canada, which is reducing purchases from the US.

The measures adopted by Donald Trump for his country are having a strong impact around the world. With a financial landscape experiencing hours of high volatility and uncertainty, Europe has joined the queue of those seeking to negotiate a truce with the US president in the ongoing trade war. After the widespread increase in tariffs applied to countries around the world, the European Union is seeing its agro-export business in jeopardy, with billions of dollars at risk. This is why the President of the European Commission, Ursula von der Leyen, announced that the bloc she represents has offered the United States "zero-for-zero" tariffs on industrial goods. Von der Leyen said she is also prepared to respond to Trump's tariff plan with countermeasures. “We have offered zero-for-zero tariffs on industrial goods, as we have successfully done with many other trading partners, because Europe is always ready for a good deal, so we keep it on the table. But we are also prepared to respond ...