The favorite burger of Brazilians is from JBS

With a 45.6% market share, the company expands its presence in premium segments, strengthens at-home consumption, and invests in retail solutions.

Hamburgers are already present in more than 70% of Brazilian homes. JBS, one of the world's largest food companies, has consolidated its leadership in the Brazilian hamburger market, with a 45.6% market share, combining the Seara and Friboi brands, according to data from the Nielsen Retail Index. This performance reflects the expansion of a category that has been gaining relevance in Brazilian consumption, driven by the combination of convenience, premiumization, and diversification of preparation methods at home. According to Nielsen, hamburgers are already present in more than 70% of Brazilian homes, in a market that grows, on average, 5% per year in volume and 7% in value. Data from Kantar shows that average consumption reaches 174,000 units per week in the country, about 25,000 per day. JBS's strategy to expand its market share in the category involves diversifying its portfolio, developing products aimed at different consumer profiles, and strengthening its retail execution. ...