Spanish seafood giant begins to enter the tuna market.

Core tip: Spanish major seafood processing group Grupo Profand has officially announced its entry into the tuna sector this year, launching a new line of frozen tuna products, Atún 360. This strategic move marks the company's expansion from its traditional core categories of squid, octopus, shrimp, hake, and lobster into the competitive tuna market.

In recent years, the sales volume of frozen tuna products in Spain has shown an upward trend, creating new opportunities for market participants. At the 2025 Tuna Awards, jointly held by the Spanish Processors Association ANFACO-CYTMA and the Ministry of Agriculture, Fisheries and Food, Profand's Atún 360 series won the new product award, gaining industry recognition for this emerging business. To promote the rapid development of the tuna business, Profand hired two industry veterans in December 2024: Luis Soneira Beloso and his brother Marcelo Soneira. Both are from the well-known company Frime in Barcelona, and Marcelo previously served as a product manager at the renowned Spanish canned food company Jealsa. Their task is to develop tuna products that better meet modern consumer trends, extending from traditional blocks or fillets to ready-to-eat and ready-to-cook foods, thereby broadening the consumption scenarios. It is reported that the core highlight of the Atún 360 series ...