South Korea and Japan Lotte "Selleim Coolish"... with fine ice, summer ice cream battle begins

Lotte Wellfood is accelerating its strategy to conquer the domestic ice cream market by introducing the ice cream 'Selleim Coolish', combining the proven product competitiveness in the Japanese market with its own production and marketing capabilities. On the 3rd, Lotte Wellfood held a media event at its Yangsan factory in Gyeongnam to disclose the sales status of Selleim Coolish, the manufacturing process, and future development directions. Lotte Wellfood introduced the hit ice cream Coolish from Japan's Lotte as a sub-brand of domestic Selleim last year. It is the introduction of Japan Lotte's ice cream brand with the same name and specifications, as part of the 'One Lotte' strategy emphasized by Chairman Shin Dong-bin. Lotte Wellfood's Selleim BM, Yoon Jeong-eun, said, "The Lotte Group is continuing the One Lotte strategy, where Korea and Japan share success stories and develop them by localizing them to suit the needs of each country." While the existing Selleim emphasized the ...