Pangasius export eyes emerging markets

Due to reciprocal tariffs impacting US pangasius exports, Vietnamese businesses are diversifying into other markets. While US exports declined 15% in April, reaching USD 40 million, exports to China-Hong Kong, Brazil, the EU, and Thailand increased. Vinh Hoan Corporation, a major exporter, revised its 2025 revenue projections downward due to tariff risks. However, they remain committed to the US market. Brazil and Thailand show significant growth potential, with Brazil's imports increasing by 67% and Thailand's by 18% in the first four months of 2025. Vietnam's competitive advantage lies in its ability to supply large quantities of pangasius year-round at reduced prices. Other promising markets include Africa, South America, and Muslim-majority countries.

Vietnamese pangasius exporters are adapting to new challenges. Reciprocal tariffs imposed on US imports have led to a 15% decrease in exports to the US in April (USD 40 million), prompting a shift toward other markets. While April's figures show a decline, exports to key regions like China-Hong Kong, Brazil, the EU, and Thailand saw significant growth compared to the same period in 2024. This diversification strategy is crucial for companies like Vinh Hoan Corporation, which has adjusted its revenue projections for 2025 downward due to tariff uncertainties. Despite this, Vinh Hoan remains optimistic about the US market due to consistent demand. Brazil stands out as a rapidly growing market with a 67% increase in imports, while Thailand has shown an 18% growth, boosting Vietnam's position as the second largest pangasius supplier in Asia. Vietnam's competitive edge lies in its capacity to provide large quantities of affordable pangasius year-round. The Mekong Delta's advanced processing facilities ensure high food safety and traceability standards. Future expansion targets include Africa, South America (excluding Brazil), and Muslim-majority nations, contingent on meeting Halal standards.