Lidl helps young people to drink healthier energy drinks

HUIZEN – Lidl introduces Lidl Energy, a healthier, natural energy drink. This is made with fresh fruit from Lidl. The supermarket chain hopes that with this promotion, it will inspire young people between the ages of 16 and 21 in a special way to choose natural energy.

HUIZEN – Lidl introduces Lidl Energy, a healthier, natural energy drink. It is made with fresh fruit from Lidl. The supermarket chain hopes that this initiative will inspire young people between the ages of 16 and 21 in a special way to choose natural energy. Young people are increasingly choosing energy drinks. In the Netherlands, over 1 billion euros are spent annually on energy drinks. Anyone who encounters the yellow-blue Lidl Energy car will then receive a can of natural energy drink from Lidl. The healthiest energy source The amount of energy drinks consumed today poses serious health risks. Consumers notice that large-scale consumption brings palpitations and restlessness. "The healthiest energy source simply grows on a tree or in the ground,” says Cato Sampers, head of engagement at Lidl. "We do not want to point fingers, but to show students with a wink that the best 'boost' for your exam, class day, or sports session is simply found in our fruit and vegetable ...