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Ukrainian berry producers continue to actively expand their export geography, focusing on markets that are willing to pay a competitive price even under conditions of limited supply. Identifying new strategic sales directions allows not only to increase foreign currency revenue but also to ensure stable income for the berry farming industry. This is reported by AgroReview Demand for Ukrainian berries in Italy and Austria According to Iryna Kukhtina, the president of the Association "Berry Farming of Ukraine," Italy and Austria are currently leaders among countries demonstrating sustained interest in Ukrainian berries. Italian and Austrian buyers are ready to purchase quality products at attractive prices, making these markets particularly promising for Ukrainian farmers. "Italy and Austria have demonstrated the greatest resilience in demand for Ukrainian berries. These European countries have become the main drivers of foreign currency revenue for Ukrainian farmers. The high ...