Importing New Zealand organic cherries to serve the Tet market

Klever Fruit, led by General Director Mr. Nguyen Xuan Hai, is pioneering the import of high-end fruits, including organic produce, in Vietnam. With a retail network spanning over 47 stores in major cities, Klever Fruit sources from nations such as the US, Australia, and New Zealand. The company's focus on organic fruits caters to the growing demand for safe and healthy food options among Vietnamese consumers. In 2024, Klever Fruit successfully imported over 1 ton of New Zealand organic cherries, which was well received. This collaboration with RD8, alongside the New Zealand Trade Commissioner, Scott James, signifies a significant step in bringing more premium organic products from New Zealand to Vietnam, aligning with the country's commitment to sustainable and environmentally friendly food production. This initiative is part of the broader efforts to celebrate the 50th anniversary of diplomatic relations and the 5th anniversary of the Strategic Partnership between Vietnam and New Zealand, aiming to enhance agricultural trade and provide quality agricultural products to consumers in both countries.

Mr. Nguyen Xuan Hai, General Director of Klever Fruit, said that as one of the pioneers in the field of imported high-end fruits in Vietnam with a chain of more than 47 stores in major cities such as Hanoi and Ho Chi Minh City, Klever Fruit has recently imported many famous fruits from major countries such as the US, Australia, and New Zealand to serve Vietnamese consumers. In particular, organic fruits have also been selected by Klever Fruit to import to Vietnam due to the increasing demand of domestic consumers such as cherries, apples, blueberries, etc. According to Mr. Hai, consumers increasingly have a need to use safe and healthy agricultural products and foods, especially the need to choose organic fruits as gifts during holidays and Tet. "We want to offer the best price to expand our customer base, so that more consumers can use organic fruits. Thereby, spreading the organic lifestyle, ensuring the health of consumers and the environment", said the General Director of ...