Importers and bartenders from the United Kingdom visit Coquimbo's pisco factories

A group of importers and bartenders from the United Kingdom visited Chile's Coquimbo Region to learn about the production of Chilean Pisco as part of the "Chilean Pisco: First Spirit" campaign. The campaign aims to increase international awareness of the product and generate business opportunities for local producers. The tour included visits to vineyards and Pisco producers, as well as cultural activities. The campaign targets markets such as Europe, Asia, North America, and South America, with the United Kingdom being a significant market due to its cocktail trends and openness to international spirits. The Pisco Producers Association sees this as a crucial step in promoting Chilean Pisco and understanding its unique designation of origin.

A tour of different pisco production sites in the Coquimbo Region is carried out by importers and bartenders from the United Kingdom, with the aim of learning in detail about the production of Chilean Pisco, appreciating its quality and generating business opportunities for local producers of the distillate in the European market. This is an international promotion action, which is part of the “Chilean Pisco: First Spirit” campaign, which seeks to increase knowledge of this product abroad, with a coherent and unified image, emphasizing attributes such as the variety and quality of grapes produced in northern Chile, the tradition of the production process and the oldest Designation of Origin in Latin America. The tour developed in the Coquimbo Region for the group composed of importers Rachel Pogmore, Claran McNicholas, Jaaspreed Anand, Michael Beaven, Shirley Steele and bartenders Steven Rosales and Vitek Melichar, includes visits to vineyards and Pisco producers such as Capel in ...