Thailand: Fruit prices increase at the end of a successful season

Thailand's fruit season is nearing its end, leading to a surge in prices across all categories, including durian, mangosteen, rambutan, longkong, and mango. This price increase is attributed to the 2024 fruit management plan, which involved six key measures and 25 initiatives. The plan aimed to expand the domestic market, promote exports to new markets, and encourage the processing of produce to add value. As a result, it has been a successful year for farmers, with high prices and increased income. The Department of Internal Trade (DIT) is now preparing measures for the next fruit season, focusing on promoting production and processing, expanding domestic and international markets, improving trade efficiency, and implementing legal measures.

As Thailand's fruit season draws to a close this year, prices have surged across all categories, including durian, mangosteen, rambutan, longkong, and mango. Commerce Minister Pichai Naripthaphan said the Department of Internal Trade (DIT) has been monitoring fruit production and pricing for 2024. The season is nearing its end, and prices have increased across all categories, a success attributed to the 2024 fruit management plan, which involved six key measures and 25 initiatives. These preparations began well before fruit entered the market, and after taking office Mr Pichai intensified efforts to expand the domestic market, promote exports to new markets, and encourage the processing of produce to add value. This has resulted in a successful conclusion to the fruit season, marking another golden year for farmers, who have enjoyed high prices and increased income. Mr Pichai has instructed the DIT to prepare measures in advance for next year's fruit season. These measures will ...