Fruit and vegetables, exports, and innovation drive the sector: the South takes the lead among new crops and structural challenges

Export growth, sustained consumption, and technological innovation: this is the combination that has made fresh produce one of the pillars of Italian agro-food. A sector that finds in the South one of its main production engines and which today is also looking at new opportunities, such as the cultivation of tropical fruits, destined to become an increasingly important frontier for agricultural companies. In this scenario, Campania confirms itself among the most dynamic regions in the sector, with a strong specialization in processed products, in particular preserves, which represent the most substantial share of the value of exports and place the region in fifth place at the national level. Alongside industrial transformation, the Campania region expresses quality productions recognized at the European level, such as the Melannurca Campana IGP, the Limone Costa d’Amalfi IGP, and the Rucola della Piana del Sele IGP, which in a few years have consolidated their presence on national ...