Breaking the "scroll," the probiotics industry is redefining the next growth point with "clinical evidence + high activity."

Core Insight: The global probiotics market is showing robust growth momentum. According to data from BlueWeave Consulting, the global probiotics market size reached $60.23 billion in 2022 and is expected to reach $93.49 billion by 2028. The Chinese market is also showing rapid growth, with data from Euromonitor International showing an annual growth rate of 11%-12%, and it is expected to climb to 137.7 billion yuan by 2026, with enormous potential and a broad outlook. Online channels are performing well, with sales continuing to expand steadily. Data from the "2025 Probiotics Industry White Paper" shows that the online market size for intestinal health probiotics reached 2.89 billion yuan. With the popularization of the "prevent disease before it occurs" health concept, especially the emphasis on daily health management by the younger generation, probiotics have become a new norm for family health care, and the market is moving from being "reactive" to "proactive."

According to Food Partners Network, the global probiotics market is showing a robust development trend. Data from BlueWeave shows that the global probiotics market size reached $60.23 billion in 2022, and is expected to reach $93.49 billion by 2028. The Chinese market is also growing rapidly, with data from Euromonitor International showing an annual growth rate of 11%-12%, and an expected rise to 137.7 billion yuan by 2026, with huge potential and broad prospects. Online channels are performing well, with steady expansion in sales. Data from the "2025 Probiotics Industry White Paper" shows that the online intestinal health probiotics market size is 2.89 billion yuan. With the popularization of the "prevent disease before it occurs" health concept, especially the emphasis on daily health management by the younger generation, probiotics have become a new norm for family health care, and the market is moving from "passive treatment" to "active health". New trends in probiotics ...