Growing demand and premium opportunity for Australian wine exporters in Thailand

Thailand is one of Southeast Asia’s most promising emerging wine markets, with steady consumption growth and strong demand for imported wine. The country is the third largest economy and largest wine market in the region. Australian wine is highly regarded for quality, trust and sustainability, creating a strong position for further growth. This Market Bulletin provides a snapshot of the key market trends from Wine Australia’s newly published Thailand Market Insight Report . For more detailed analysis, Australian wine levy-payers and exporters can access the full report. Wine consumption is steadily growing Thailand is the third largest economy in the ASEAN 1 region and the country’s economic outlook remains cautiously optimistic, tempered by risks such as elevated household debt, slower export growth and the impact of geopolitical tensions. While Thailand’s wine market is small, it is expanding and is the largest in the ASEAN region, just ahead of the Philippines and Vietnam. In ...