Fruit Attraction 2026: Adaptation, profitability, talent, and convenience

More than 121,000 professionals from the horticultural and fruit sector, hailing from over 150 countries, flooded the aisles of the ten pavilions designated for the 18th edition of Fruit Attraction. In total, 2,500 exhibiting companies from 78 countries occupied an area of 162,000 square meters, consolidating its leadership and confirming the growing importance of Madrid as the epicenter of the horticultural business. The organizers estimate that its celebration generated an economic impact of €419 million on the city, a 3% increase compared to last year, and employed more than 3,000 people in the region. In this edition, as Fruit Attraction reaches its majority age, many agree that it makes perfect sense for Spain to have an international fair for fruits and vegetables, both because of its producing role and its auxiliary industry, and for attracting production from other places such as France, Italy, Portugal, South America… Feliciano Freira, General Director of Grupo Hermanos ...