China's consumption is weak, mooncake and liquor market is cooling

The Chinese liquor and mooncake markets are experiencing a downturn as the Mid-Autumn Festival and National Day approach, indicating a weak consumer market. The wholesale price of Moutai, a popular liquor, has been falling this year, and mooncake orders are coming in later and in smaller numbers compared to previous years. Some mooncake OEM factories have had to reduce their work days. The China Baking Food and Sugar Products Industry Association predicts that mooncake production and sales will decrease this year compared to the previous year.

(Shanghai/Guangzhou Comprehensive News) As the Chinese Mid-Autumn Festival and National Day approach, the liquor market, which is the peak of consumption in the year, has been hit by a cold wind, and the mooncake market is also particularly quiet, highlighting the continued weakness of the consumer market. "First Financial Daily" quoted a wine merchant as saying that this year's Mid-Autumn Festival liquor consumption market is not as good as in previous years. In the past, there would be a wave of rising prices for Moutai near the peak season, but this year the wholesale price of Feitian Moutai has fallen continuously. Some wine merchants believe that this year's Mid-Autumn Festival in China is the coldest in the past decade. On the one hand, downstream retail channels are worried about price fluctuations and are not willing to stock up; on the other hand, the original large-scale users of liquor - corporate gifts, welfare and other needs have shrunk, resulting in the impact of ...