Café shows signs of relief in the wallet

After years of strong increases, coffee, an essential item in the routine of the Brazilian worker, begins to show signs of price stabilization. According to data from VR, an ecosystem of solutions for workers and employers, between May and June 2025, the average prices of various coffee categories remained stable or even registered slight decreases. This trend is a relief for the budget of millions of consumers and reinforces the role of coffee as a barometer of purchasing power in the country.

After years of strong increases, coffee, an essential item in the routine of the Brazilian worker, is beginning to show signs of price stabilization. According to data from VR, an ecosystem of solutions for workers and employers, between May and June 2025, the average prices of various coffee categories remained stable or even registered slight decreases. This trend is a relief for the budget of millions of consumers and reinforces the role of coffee as a barometer of purchasing power in the country. According to VR, ground coffee in 500g packages, which had a cumulative increase of 109% between 2022 and May 2025, went from R$ 29.71 to R$ 29.66 in June. Coffee in capsules fell from R$ 17.26 to R$ 16.91, while instant coffee rose slightly from R$ 12.50 to R$ 12.70. The 250g package increased from R$ 20.92 to R$ 21.03 in the same period. The research was conducted based on more than 5 million invoices sent by 3 million users of the VR SuperApp. Between June 2022 and June 2025, the ...